AUDI

DRIVER’S EMOTION DASHBOARD

They say a great sportscar can send your heart racing. So we put the Audi Sport series to the test. We created a biotracker wearable and a dashboard that measured not the performance of our cars, but the thrill experienced by the driver.

Marketing Excellence Awards
🏆
Gold - Excellence in Advertising

MARKies
🏆
Gold - Best Idea, Integrated Media
🏆 Gold - Best Use of Integrated Media
🏆 Silver - Best Idea, Launch/Relaunch
🏆 Bronze - Best Idea, Consumer Events

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