AUDI
DRIVER’S EMOTION DASHBOARD
They say a great sportscar can send your heart racing. So we put the Audi Sport series to the test. We created a biotracker wearable and a dashboard that measured not the performance of our cars, but the thrill experienced by the driver.
Marketing Excellence Awards
🏆 Gold - Excellence in Advertising
MARKies
🏆 Gold - Best Idea, Integrated Media
🏆 Gold - Best Use of Integrated Media
🏆 Silver - Best Idea, Launch/Relaunch
🏆 Bronze - Best Idea, Consumer Events